Training workshop 2: Neil Simpson - Marketing

Duration: 30:46 | 2 December 2021
Neil Simpson

In the final online training workshop for entrants to the Bright SCIdea Challenge, Neil Simpson delivers a training session all about how to market your idea, covering key areas such as segmentation, targeting and positioning, as well as a SWOT analysis.

To access these training videos, you must have registered your team to SCI’s Bright SCIdea Challenge to obtain the password.

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